Bronco buster

Jaime Rodríguez is called “El Bronco” for a reason. The Nuevo León governor’s nickname, often used to describe untamed horses, suits the rough-around-the-edges image that he’s cultivated through a penchant for swearing and colloquialisms. For citizens of this dusty border state, the birthplace of the Mexican cowboy, the resilient horse also acts as a potent political symbol.

El Bronco (pictured) ran for office in 2015, easily defeating his rivals from Mexico’s two main traditional parties with 49 per cent of the vote. He promised to drain the swamp, Mexican-style, and end the institutional back-scratching that has long defined politics. “Corruption is the biggest cancer we have,” he says, reaching for a breakfast taco in his office in Monterrey’s governor’s palace. “Few people have dared to tackle it but that’s what I am doing.” His message resonates in a country where more than 40 state governors have been implicated in corruption scandals over the past decade – most of them have evaded jail time.

It’s hard not to draw comparisons between El Bronco and Donald Trump. Not that Rodríguez is a proponent of blanket immigration bans but the two leaders share a knack for tapping into people’s frustrations while promoting themselves as straight shooters. “He’s the one who copied me,” he says of Trump, a mischievous smile creeping across his face.

Driving to his ranch in García to visit Tornado, his favourite stallion, Rodríguez explains that there were several attempts to assassinate him by the drug cartels when he was mayor of the town. The last one, in 2011, saw a gunfight that left one of his guards dead. Beyond the ranch gates is another sobering reminder of the wave of drugs-related violence in Nuevo León that peaked that year: a beaten-up red Ford Mustang that once belonged to Rodríguez’s 22-year-old son, who was kidnapped and murdered in 2009.

“I made a promise to my son when I found him dead,” says Rodríguez. “And that was to spend the rest of my life trying to change people’s attitudes. I realised that the only way to do this was by getting into government.” That fight against red tape and corruption may lead him to consider a run for the presidency in 2018. Opinion polls haven’t been forgiving – he’s promised more than he’s delivered so far – but just like his horses, Rodríguez is resilient. He doesn’t have much time for polls anyway.